Dude, Where’s My Niche? Pick your passion and own your space.

On 10.24.09, In Muselife TV, Niche Identification, by David Walsh

Finding your niche – the space you can absolutely own and monetize endlessly – is where a lot of people get tripped up. It’s less often about finding something you love, and more about deciding which passion is worth pursuing. Let’s get a discussion going on this and see if we can get past that and start executing.

Here’s a quick rundown of the video…

Solid advice from Gary Vaynerchuk (@garyvee)
People want solutions, not information
Do you have passion? Expertise? Both?
Why will people buy from you? (Insight from Seth Godin)
Challenge: Find a ridiculous niche (and a few examples)

If you want to check out the Boston event with Gary, click this link to watch it: NomX3 with Garyvee: Wining, Dining and Signing. The question Seth asked (mentioned in my vid) is at 52:55. Also a question I asked about risk & failure just before it (51:20).

No TweetBacks yet. (Be the first to Tweet this post)

David Walsh

David Walsh is the co-founder of Dangerous Ambition, a venture firm & startup incubator - and Arsenal, a process design consultancy. He's the author of Source Control, a book on systematic outsourcing, and creator of Muselife.com - a community blog focused on creating passive income streams and location independence. He's currently calling Bangkok his home.

Visit Authors Website | All Articles From This Author

mbully

A killer place to "find niches" supported by magazines is Zinio (www.zinio.com). It also allows non-US folks to pickup US publications.

Andre

ThurzNite

I just came over from your video on Tim's site. I'm a fan of Nissan Sedans. A new magazine came out in the past year, it's called "Nissan Sport Magazine". When it was first announced, I totally thought it would bomb. Not only did it come out during Credit Crunch, but Nissan has not been a #1 seller in USA for any category of cars. Were there enough owners out there that cared or had interest in such a small specific niche? Yup, they sold out, and subscriptions are growing fast. Plus, much of it is user content. People write about their own cars, submit it in, and the editors pick and write about the interesting ones. The first mag had a few ads on every 5th page. The most recent one had an ad on every 3rd.

Jedder

Is there a niche publication for Muselife founders who are passionate about wearing shirts 2 sizes to small for them?

David Walsh

Not yet, we're busy running an Adwords campaign to split-test titles for it. And for the record, mine are always much smaller than Hosko's.

TMFproject

Couldn't resist:

Cowboys Who Are Christian
Cephalopods
Convenience Store News
American Cemetery
Sheep Magazine - The Voice of the Independent Flockmaster
Cell Door (About prison life)
Flying Funeral Directors (perhaps "flying" is an industry term within this context?)
Concrete Quarterly (probably a great publication to place any type of late night 800 number ads)

Michael - Fat Loss Tips

Nice post... probably the best 10 min video I've watched this month. Can't stress the information vs. solution argument enough. Leave the information stuff to wiki sites and be the provider of answers to people's questions.

Mike

David Walsh

Absolutely right Mike. The problem is never not enough information - it's having far too much. It becomes paralyzing.

brdtrpp

Just a few funny ones I have found
-Girls and Corpses (for those guys who just have to see women and dead bodies)
-Modern Drunkard (keep in the know with other people who drink way to much)
-A Bear's Life (Men who look like bears, and need to talk about their experiences)
-Bacon Busters (A magazine for the pig hunter in all of us!)

jeffroberson

Girls and Corpses, I didn't believe it until I Googled it and saw the site. I guess there is something for everyone. I wonder what products I could sell in that magazine!