Live What You Sell: Muse Goes Heavy Metal (Profile: Metal Shredder TV)

This one’s a little different as we sit down with Craig Krisulevicz (or Craig K. once you get tired of misspelling it) to profile his muse-in-progress built around a thriving, ultra niche community: heavy metal guitar players, or shredders for those in the know.

Though it might look a bit sparse right now, Metal Shredder TV will soon be rolling out a ton of video micro-lessons and e-books on different techniques, starting with TapAttack. While his past few muse ideas have seen sales and created an income stream, what matters now is that he’s living what he sells and has the passion to blow it up. He’s got the calloused fingers to prove it. He’s going to have a killer, passionate community because he’s passionate, and his products/content will be world-class because he’s got the expertise. Here’s a promo video to show you what I mean.

No TweetBacks yet. (Be the first to Tweet this post)
  • karlsaliods
    Where there any Copyright or Trademark violations with the MetalshredderTV or Tapattack program ? Sorry to ask but would really like to learn the lesson if trademark protection might be the reason why this venture was not launched ?

    Thanks and best of luck
  • CraigK
    Hi karlsaliods,

    It's Craig. No, there were no violations. Many things in my life changed at once, and I couldn't give MSTV the attention it deserves.

    As for TapAttack, I actually sold that domain name, and I think the guy who bought it is putting up some sort of iPhone game or something.

    Cheers,
    Craig
  • karlsaliods
    Just for learning purposes wondering if there was a Copyright or Trademark violation with the Metalshredder or Tapattack program ?

    Thanks and good luck !
  • Rob
    Looks like www.metalshreddertv.com is offline :-(
  • New to the site and loving it. Just watched all the vids. Passion is so important, its your fuel. You need something in the tank or the car will die. You can tell when people are selling things they aren't passionate about and it makes me ill. I want to join the passion tribe. Good work guys.

    PS. The links for his guitar sites are taking me to parked godaddy pages, and his twitter page had two tweets, is this guy real? Feel free to delete this PS if things get fixed or whatever.
  • _CraigK_
    Hey Nate,

    It's Craig from MSTV. I've actually taken the site down for the time being.

    For a list of reasons, it was the best thing to do.. It may come back.

    Cheers,
    Craig
  • Hey Dave,

    Thanks for the response, and for the feedback about the site. Re the affiliate program, I'm going to e-mail you offline about that, but there are two basic reasons why the site was set up the way it is currently, where, as you correctly note, you need to be a premium (i.e., paying) member to become an affiliate. The first is that the site requires similar info (e.g., address) from affiliates and paying members, so my developers suggested doing it this way, for simplicity's sake.

    The second fits with the title of your post here, "Live what you sell": I figured the best salesman (i.e., affiliate) of the site would be someone who's using it himself.
  • douglasrader
    I am impressed with the high quality of ideas that you are putting out there for all of us who are trying to get a muse idea in concrete. Keep it up!
  • Doug thanks for the words. Let me know if there's any topics you're hoping to hear about and I'll keep it in mind!
  • derekjohanson
    Seriously good video guys. They just keep getting better.

    Something the readers might not know - Craig is also an expert on flaming Dr. Pepper martinis.
  • Craig is basically an expert on more things than most people are even conversational about. Casinos fear him, finance reveres him, shredders worship him and Asian girls love him. And yes, he's the first to order the flaming Dr. pepper shots for the table. He actually has a shot named after him in the city here - The Craig Bomb. It's not for the faint of heart.
  • brdtrpp
    Hey,
    Loved the video just wanted to say its nice having people out there that aren't so bubble-bursting about the idea of making money with an internet business. Anyways thanks for promoting the lifestyle at least. Good tips and tricks.
  • Brad, thanks man and I agree. There no reason for bubble-bursting, there's just a need for more realistic advice and direction. Making money online isn't easy because creating successful businesses isn't easy. Online is just a channel for doing business, there's nothing magic happening that should make it simple.

    Though it isn't simple, it's entirely systematic. Following the right process and being willing to abandon bad ideas is the way to make it successful. Hoping and good intentions don't create a smart business model. :)
  • I have a buddy who would eat this shit up. He plays guitar and is big into metal. I'll forward this to him.

    David,

    One general suggestion for you: I like the way you solicit feedback from your readers in your blog, but you might want to try interacting more frequently with commenters to continue the conversation. I know you're busy with your various ventures, but there are guys busier than us who are still all over their comment threads. For example, big time VC Fred Wilson interacts a lot with commenters on his blog because it fuels the discussion threads and he gets valuable feedback and ideas from his commenters.

    Just a thought. BTW, my company's first venture is live if you want to check it out: Shortscreen.com.
  • Dave, I absolutely agree with you and apologize if my comment replies have been sparse. I'm making a serious point to get on top of it all and keep conversations evolving, especially because I absolutely love hearing from everyone on these posts.

    Also checked out Shortscreen, I'm digging it. The design is what I immediately noticed - it's crisp and totally usable. Even though it seems there's a lot to explore, it nicely enforces your "sign up" funnel and everything takes me to that action. One issue/comment I had was regarding affiliate sign-up. I attempted to sign-up as one and it seemed that I need to become a paying site member before I can actually promote Shortscreen as an affiliate. Am I missing something or is that the case? Seems you might lose a lot of affiliates that simply see the value in your offer but don't actually want to commit to the monthly cost.

    Definitely keep the comments/thoughts coming and I'll be sure to stay on top of the conversation.
blog comments powered by Disqus