Category: Marketing

An Internet Marketing Intervention

Rumors of my death have been greatly exaggerated.

Muselife is back in action, baby. C’mon, somebody pop a bottle and pour it on the floor.

It’s been ages. I know it, you know it – there’s just no denying it. I guess I’ve just been too busy “lifestyle designing”, huh? No, that can’t be it. If it were, I’d be blogging every 3 hours. So, why the disappearing act? What have I been doing? In short: hustling. Creating, learning, writing, studying, failing, building. I’ve been in Bangkok for 7 months, living and scheming with dangerous minds. We have a lot of catching up to do, and we’ll be doing it with fresh videos. Let’s get started.

In this video, joined by Derek Johanson (@djohanson) of Live Uncomfortably, we talk about a phrase I consciously avoid using: internet marketing and its proper place in building a business. We hit on the importance of the product, and make an insultingly obvious distinction between the getting of money vs. the keeping of money.

Next up…

In the next day or two, we’ll be rolling out another conversation focused on digital publishing, product creation & the neurotic obsession with control that will keep you broke and insignificant if you don’t change your attitude.

Until then, coming to you from the island of Koh Taoit’s good to be back.

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Get Up On Your Soapbox & Help A Reporter Out (+ Raw Entrepreneur.com Interview)

If you’re anything like me, whenever you see someone quoted or featured on a major media outlet or publication, you stop and say “How did they get in there?”, or more often than not, “Um. I could have said that…”. In January, I contributed to an Entrepreneur feature on outsourcing – the result of sending one reply to one email that came right into my inbox. I know that a mention and a few quotes isn’t the same as a TED talk or primetime CNBC – that’s not the point. This is simply to crush a crippling misconception and share an invaluable resource you can leverage to get on the media radar.

Keep reading for…

  • Shifting how you think about credibility, barriers and accessibility
  • A free, unbeatable resource for directly connecting with the media
  • Link to Entrepreneur article (and raw interview responses for anyone interested in the outsourcing/system side of things)
  • Next on Muselife

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