This one’s a little different as we sit down with Craig Krisulevicz (or Craig K. once you get tired of misspelling it) to profile his muse-in-progress built around a thriving, ultra niche community: heavy metal guitar players, or shredders for those in the know.

Though it might look a bit sparse right now, Metal Shredder TV will soon be rolling out a ton of video micro-lessons and e-books on different techniques, starting with TapAttack. While his past few muse ideas have seen sales and created an income stream, what matters now is that he’s living what he sells and has the passion to blow it up. He’s got the calloused fingers to prove it. He’s going to have a killer, passionate community because he’s passionate, and his products/content will be world-class because he’s got the expertise. Here’s a promo video to show you what I mean.

Finding your niche – the space you can absolutely own and monetize endlessly – is where a lot of people get tripped up. It’s less often about finding something you love, and more about deciding which passion is worth pursuing. Let’s get a discussion going on this and see if we can get past that and start executing.

Here’s a quick rundown of the video…

• Solid advice from Gary Vaynerchuk (@garyvee)
• People want solutions, not information
• Do you have passion? Expertise? Both?
• Why will people buy from you? (Insight from Seth Godin)
• Challenge: Find a ridiculous niche (and a few examples)

If you want to check out the Boston event with Gary, click this link to watch it: NomX3 with Garyvee: Wining, Dining and Signing. The question Seth asked (mentioned in my vid) is at 52:55. Also a question I asked about risk & failure just before it (51:20).